Privacy Policy

1. Overview

Business Analytics Consulting Group Canada Ltd. (BACG) ("we," "our," or "us") is committed to protecting the privacy of individuals who visit our website at bacg.ca (the "Site") and interact with our services.

This Privacy Policy explains what information we collect, how we use it, and the choices you have in relation to your personal information. It applies to all visitors and users of the Site and is governed by applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our Site, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect information in the following ways:

Information you provide directly

When you submit our contact form, we collect the following personal information:

• First and last name
• Email address
• Phone number (if provided)
• Company or organization name
• Industry
• Area of interest or service inquiry
• Message content

This information is submitted voluntarily and is used solely to respond to your inquiry and provide you with information about our services.

Information collected automatically

When you visit our Site, we may automatically collect certain technical information through Google Analytics, including:

• IP address (anonymized)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or search terms
• Geographic location (country or region level)

This data is collected in aggregate and is not used to identify you personally.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to consultation requests and inquiries submitted through our contact form
• To send you a confirmation email acknowledging receipt of your inquiry
• To communicate with you about our services, where you have expressed interest
• To understand how visitors use our Site and improve the user experience
• To comply with applicable legal obligations

We will not use your personal information for any purpose other than those described above without obtaining your prior consent.

4. Google Analytics

Our Site uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar tracking technologies to collect and report information about how visitors use the Site.

The data collected by Google Analytics is aggregated and anonymized. We use this data to understand overall traffic patterns, popular pages, and general user behaviour, not to identify individual visitors.

Google Analytics may transfer data to servers located outside of Canada. Google's handling of this data is governed by the Google Privacy Policy.

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on
• Adjusting your browser settings to block cookies
• Using a privacy-focused browser or extension

5. Sharing of Information

Business Analytics Consulting Group Canada Ltd. (BACG) does not sell, rent, trade, or otherwise share your personal information with third parties for marketing or commercial purposes.

We may share your information only in the following limited circumstances:

• Service providers: We may share information with trusted third-party providers who assist us in operating our Site or conducting our business, subject to confidentiality obligations.
• Legal requirements: We may disclose information if required to do so by law, court order, or regulatory authority.
• Business transfers: In the event of a merger, acquisition, or sale of Business Analytics Consulting Group Canada Ltd. (BACG) assets, your information may be transferred as part of that transaction.

Any third parties with whom we share information are required to use it only for the purposes for which it was disclosed and in accordance with applicable privacy laws.

6. Data Retention

We retain personal information collected through our contact form for as long as necessary to fulfill the purpose for which it was collected, typically for the duration of the business relationship and for a reasonable period thereafter for recordkeeping purposes.

Anonymized analytical data collected through Google Analytics is retained in accordance with Google's data retention policies.

When personal information is no longer required, it will be securely deleted or anonymized.

7. Your Rights

Under PIPEDA and applicable Canadian privacy law, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to the collection or use of your personal information, subject to legal or contractual restrictions
• Request deletion of your personal information, where applicable
• Ask questions about our privacy practices

To exercise any of these rights, please contact us using the details in Section 11 below. We will respond to your request within a reasonable timeframe.

8. Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of data transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you have concerns about the security of your information, please contact us directly.

9. Third-Party Links

Our Site may contain links to third-party websites. These websites have their own privacy policies and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any third-party site you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this Policy periodically. Your continued use of the Site following any changes constitutes your acceptance of the updated Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

We are committed to resolving any privacy concerns promptly and in accordance with applicable law.